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The business which
stared in 1986,
has become a power house of revenue that can be broken
down into the following categories:
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| From the sale of tickets
that vary in price and comprises of agents that
include the local venue as well as our own sub structure
of retail outlets throughout the country. |
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| Some of the largest global
companies have regularly had their company endorsed
and marketed through our live events, and have continued
to do so. |
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| Being in charge of the
International rights for the show, we have found
that we can make our revenue streams more efficient
and maximised profits by sub contracting to local
promoters in the relevant areas. |
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Having accumulated
nearly a quarter of a century of experience and
goodwill, we have created a unique infrastructure
that gives us an unprecedented link with the community
that we are catering for. Our methods of marketing
and customer liaison have meant we have a hold
on the fan base that service this magical machine
known as Bollywood.
Our database, our customer
privilege schemes and loyalty incentives, have
proved to be some of the most productive ways
to maintain our stronghold within this sector.
The circuit of venue encapsulate the entire globe,
with show being performed at London’ Wembley
stadium to more community scale shows such as
Orlando in the USA. The shows have taken root
within these communities and have created their
own structures that act as an extension of our
business.
In light of our reputation,
we are finding increasing interest from various
industries to expend our parameters and enter
into third party deals. Currently we are in dialogue
with various companies and are at different stages
of development to bring new formats and products
to our existing client base. Our services and
promotions are becoming more recognised and attracting
interest from parties who have recognised the
value, power and importance of this industry.
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We have signed most
of the major artist for all international shows
and promotions, in basic terms this means we have
nearly 90 % of the core talent of the Indian film
industry. Also we have realised recently that
a unprecedented situation, where we have signed
and promoted some of the biggest names, we are
now promoting the sons, which points to the fact
we have become a safe and established organisation
that has transcended generations.
From Amitabh Bachchan,
the man voted by the BBC as the actor of the millennium
to former the Miss World and Miss Universe, have
all graced our shows and had a healthy relationship
not over simply years, even decades.
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Combining a grass roots
level of promotion coupled with an aggressive
attitude towards marketing, our shows have a level
of awareness and savvy respectability that goes
beyond the traditional Asian movie going public.
The core audience has all ages appreciating and
with the recent globalisation of Indian popular
culture our market is growing rapidly with new
goals to conquer.
The converging markets
have also seen a new respectability towards Bollywood
which without doubt has been instigated by us.
Amongst the attendees of our show we have had
the likes of Royal families, stars such as Madonna
and internationally renowned Asian celebrities,
from various fields such as pop and sport.
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With over twenty-five
venues that are situated in over ten countries,
we have progressed our business organically so
that it has had a more stable growth.
Our shows have gained
international acclaim and we have entertained
millions in all corners of the world. Wit the
star show now having gained a solid foundation,
we have now started to develop other areas where
our experience, contacts and expertise will ultimately
increase our market's industry.
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